How To Article

Instagram Auto Reply: A How-To Guide

Gabriella
Content Writer, Respond.io
May 5, 2022

Want to know how to activate Instagram auto reply messages? We've got you covered! This article will explain why you need an Instagram auto responder and the different ways you can set up auto reply on Instagram.

What is Instagram Auto Reply

Instagram auto reply is the automated response sent when customers message you on Instagram. Welcome and away messages are two of the most common auto replies businesses use to improve customers’ experience.

Compared to traditional messaging channels like email, customers have higher response time expectations on apps like Instagram. However, businesses are not always able to respond immediately due to lack of staff, limited hours of operation and more.

To solve that, businesses can manage customers’ expectations by setting automated away messages with details of when customers can expect a reply from them or alternate ways to contact them if there’s a pressing issue.

These are the benefits of using Instagram auto responder
Benefits of Instagram auto responder

If a customer is contacting you for the first time, automated welcome messages can help your business make a positive first impression by providing a timely and friendly response.

To make the most out of a welcome message, businesses can include a pre-chat survey to collect customer information and inquiry details so that agents can understand the situation before conversing with them.

Now that you understand the fundamentals, let's look at the different ways you can set up Instagram auto reply.

How to Set Up Auto Reply on Instagram

Businesses can use one of three methods to set up prompt responses to customers who message them on Instagram.

You can set up auto reply on instagram auto reply to dm, Meta Business Suites and ar.respond.io
How to set up Instagram auto responder

These include:

  • Instagram App Direct Message Inbox
  • Meta Business Suite Inbox
  • Respond.io’s Omnichannel Messaging Inbox

In the next section, we’ll explain the functions of each option and how to set them up so you can start using Instagram auto reply right away.

How to Set Up Instagram Quick Reply: Instagram DM Inbox

There’s no Instagram DM auto reply feature on the app itself. Therefore, businesses communicating with clients solely through the app can send ready-made responses to common customer queries using Instagram Quick Replies.

To use this feature, your must first ensure that your Instagram account is a business account. Note that you can only set up Quick Replies on the Instagram phone app. To set it up, go to Settings > Business > Saved replies and start composing your quick replies.

For step-by-step setup instructions, read our guide to Instagram Quick Replies. Next, we’ll show you how to set up Instagram auto reply and the types of auto replies available on Meta Business Suite.

How To Set Up Automatic Replies on Instagram: Meta Business Suite Inbox

Thanks to Meta’s ownership of Instagram and Facebook Messenger, businesses can send Instagram auto replies via Meta Business Suite. However, the automated messaging features on Meta Business Suite are limited to instant replies and away messages.

To set up auto reply on Instagram, you must first connect your Instagram Business account to Meta Business Suite. Once they are connected, you can set instant reply and away messages.

Auto Reply Instagram: Instant Reply

1. Open Meta Business Suite Inbox and click on Automations.

To set instagram auto replies, you need click on automations on Meta Business Suite Inbox.
How to set up automatic replies on Instagram: Click on Automations in the Meta Business Suite Inbox

2. Navigate to Instant Reply and turn on the toggle.

This image shows how to turn on auto reply on instagram
How to activate Instagram auto message: Turn on Instant reply toggle

3. Select Instagram by checking the box.

 This image answers the question: how do i set up auto reply on instagram
How to set up auto replies on Instagram: Click on the Instagram checkbox

4. Compose your auto reply message and click on the Sparkles icon if you want to personalize your Instagram auto responder instant reply.

Instagram auto responder: You need to compose your instant reply to enable auto responder instagram
How to set up auto response on Instagram: Compose your message and personalize it

5. Click on Save Changes to publish your auto reply.

After setting up. Click save and you can enable auto reply Instagram dm
Instagram auto responder: Click on Save Changes to save Instagram auto response

If you want to test the message before saving it, click on Preview in Messenger. Next, we’ll show you how to set up an away message on Meta Business Suite.

Auto Reply Instagram: Away Message

1. Open Meta Business Suite Inbox and click on Automations.

can you set up auto reply on instagram? You can set up Instagram auto reply by clicking on automations on Meta business Suite Inbox.
How to set up automatic replies on Instagram: Click on Automations in the Meta Business Suite Inbox

2. Navigate to Away Message, select Instagram by checking the box and click on +Add Time to schedule your away time.

This is how to set up an auto reply on instagram for away message
How to set up auto reply on Instagram: Navigate to Away message, select Instagram and Add Time

3. Set your away hours.

how to turn off auto reply on instagram? You cannot turn off your instant reply but you can set away message to let customers know that you're away.
How to schedule auto response on Instagram: Schedule time based on business operation hours

4. Compose your away message and click on +Add Customer’s Name if you want to personalize it.

By setting up away message, this is how to turn off auto response on Instagram for welcome message
How to set up Instagram auto responder: Compose your message and personalize it

5. Click Save. Your away message will be sent when customers message you outside of your business hours.

This is how to turn on auto-reply on instagram for away message
Save auto reply Instagram away message

Want more advanced automation with messaging compared to what Meta Business Suite can provide? You'll need a business messaging platform like respond.io.

<call-out> Warning! Following Meta's latest changes to its Handover Protocol, you can now only have one primary app: either Meta Business Suite Inbox or a third-party inbox like respond.io. Note that only the primary app will receive incoming messages. <call-out>

Next, we'll show you how to set up Instagram auto reply messages on respond.io. However, before you can use respond.io as a third-party Instagram inbox, you must disable Meta Business Suite Inbox and make respond.io the primary app instead.

How to Set Up Instagram Auto Responder on respond.io

Respond.io advanced automation allows you to capture customer information and send contextual automated messages based on customer categories such as geography, products purchased, subscription tier and more.

Plus, setting up advanced automated messages is easy with respond.io’s Workflows. You can even configure your Workflow to route contacts to the right team and assign them to an available agent once your auto replies are sent. Follow the steps below to get started.

1. Navigate to the Workflows Module and click on Add Workflow.

How to Activate Instagram Auto Message: Add workflow on ar.respond.io
How to set up auto reply on Instagram: Add a new Workflow on respond.io

2. Set the Workflow Trigger to Conversation Opened.

This image shows how to set instagram auto reply dm and how to set up auto reply on instagram
How to activate Instagram auto message: Set Workflow Trigger to conversation opened

3. Add the Date & Time Step to set your business hours. This will determine when an away message or welcome message should be sent.

To activate instagram auto message 2021, you can first define your business hours.
Define business hours to schedule auto response on Instagram

4. Add the Send a Message Step. Make sure to set the Channel to Instagram in the configuration drawer when you compose your welcome and away messages.

Auto reply instagram: Compose your instagram auto dm reply.
How to activate Instagram auto message: Add send a message step, select Instagram and compose a message

If you wish to obtain customer information, add the Ask a Question Step. The responses can be saved as Variables or Contact Fields to be used in other parts of the Workflow. Once you’ve set up your Workflow, save and publish it.

You can now activate your Instagram auto responder by clicking on save and publish
Add Ask a Question Step to obtain customer information, save and publish

Want to start sending Instagram auto replies with respond.io? Create a free account and connect your Instagram to boost your Instagram auto reply game. To ease your setup process, we have compiled examples of welcome messages, away messages and lead capture messages for you.

Further Reading

Did you find this article useful? If so, here are some readings on Instagram that might interest you.

Tags
Copied to Clipboard!

Ready to get started?

Thank you! You are being redirected to sign-up form.
Oops! Something went wrong, refresh your browser and try again.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Sign Up Free